Monday, 16 April 2012

Butcher's Hook Make Their Mark

Three graduates sought to introduce their new studio to locals via a neat bit of window dressing, providing passers-by with unique prints – and a business card Butcher's Hook is (or perhaps that should be wil be) a three-member design studio and gallery based in an old butcher's shop in London's Portobello. The studio has been formed by Benio Urbanowicz, James Coltman, Josh Blanchett and Dan Jones, students from Kingston and LLC, all of whom graduate this summer.

The threesome have vowed to spend 10 per cent of their time working on local community projects and to this end plan to operate a 'walk-in studio' once a week, where anyone can walk in with any sized brief, "which we'll be over the moon to work on", they say. "We would like to become a design studio for people. All shapes and sizes of different people."

In order to introduce themselves to the local populace, Butcher's Hook set up a digital display using an old Nintendo Wii remote, custom made Infa-Red yellow pencils, a wireless doorbell, a printer and a few extra ingredients. As well as launching their studio, Butcher's Hook has also entered the project into the D&AD Student Awards in response to the brief Make Your Mark.


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