Thursday, 19 January 2012

Olympics Inspired Graphics Fun

Hat-trick's tiny Olympic Non-Events book which sees Otl Aicher-style icons created to illustrate various well known metaphorical phrases. Thus there is a sporty icon for such non-events as Jumping To Conclusions, Punching Above Your Weight and Swimming With Sharks.

As well as the book, hat-trick has set up a tumblr blog (screengrab, above) showing the icons included in the book and also inviting all and sundry to submit their own non-events to be potentially iconised and added to the site at And just in case any of you were thinking of submitting it, Hat-Trick has already (rightly or wrongly) created an icon for Breast Stroking.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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