They say a picture is worth a thousand words. If that's the case, a well-designed logo must be worth a million. It's something so simple, yet so loaded, it can make or break a business; instill trust and inspire respect from your patrons, or seriously rub them the wrong way. (Anyone remember the Gap logo redesign fiasco just a few months ago?) For the corporate behemoths, it's a universally recognised symbol synonymous with their products or services. Graphic artist Viktor Hertz takes on a cheeky perspective of some corporate logos, breaking them down to their simple truths.
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