They say a picture is worth a thousand words. If that's the case, a well-designed logo must be worth a million. It's something so simple, yet so loaded, it can make or break a business; instill trust and inspire respect from your patrons, or seriously rub them the wrong way. (Anyone remember the Gap logo redesign fiasco just a few months ago?) For the corporate behemoths, it's a universally recognised symbol synonymous with their products or services. Graphic artist Viktor Hertz takes on a cheeky perspective of some corporate logos, breaking them down to their simple truths.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.
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