Monday, 30 January 2012

The Beer From Around Here

22Squared, a branding and design agency, helped Red Brick Atlanta Brewing Company redesign their brand and connect with their customer base on a deeper level. Their redesign helped focus the brand to their southern market, pitching a friendly, special product made just for the sophisticated southerner.

Since the small brewery had a limited marketing budget, 22Squared devised a plan to leverage the packaging to double as ad-space. Instead of putting all their stock in market ads, they let the packaging design speak to potential customers, asking them to relate and giving them some entertainment in return. It seems their approach worked—the company increased sales more than 20% in the first month of the campaign. Watch the case-study video and see more of the great packaging below.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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