Tuesday, 17 January 2012

Banks 5-Island Rum

International agency Design Bridge, have created a new premium white rum. Banks 5-Island combines the finest rums sourced from Trinidad, Jamaica, Guyana, Barbados and Java with detailed execution. Inspired by Sir Joseph Banks, a legendary botanist and explorer who sailed on The Endeavour, this is the first offering from the Bank’s stable.

The story of the worldly blend is brought to life through layers of typographic detail that embellish the bottle, including the description of the 21 unique rums from 5 islands.  The logotype’s horses were developed as a powerful symbol for the brand, inspired by the fearsome waves that crashed against The Endeavour and executed in the evocative, scripted style of Sir Joseph Banks’ ledger entries.

A sense of exploration is woven in to the design and reveals the origins of the blend. A unique bottle shape and die-cut label evoke the ship’s keel as it breaks the water. The neck sleeve features a bespoke pattern, inspired by Javanese batik. As a premium white rum, Banks 5 Island is the first of it’s kind and adds a new sophistication to the category with a meticulously crafted design.

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