Tuesday, 20 December 2011


During a workshop of the master of packaging at ELISAVA (Barcelona), we had to redesign an existing pack (feminine pads) Today, the pads are not made or packaged discreetly. So women go through uncomfortable moments when they have to get them out of her purse. This also causes insecurity in young women who start using them. Besides their packages are not meant to be "pretty" are ugly and non-functional at the time of opening. So our intention was to change the concept of the pack, aesthetic and functional. The goals we set were to redesign not only the pack but also the product itself. This is to redesign the use, portability and make them discreet. And if you put them in a bathroom does not look bad and uncomfortable. We use symbols and colours to easy recognise witch kind of pad you need.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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