Wine label and packaging design for a new wine collection targeting a young, fun and care–free audience (20 – 35). Each owl character has been designed to match the characteristics of the wine, which nicely ties into the tongue in cheek descriptions on the back of each varietal. Back label of Cabernet Rose: 'Like the screeching owl, this cabernet rose has a rather flirtatious character. Fresh peach and pear aromas combine with cheeky cherry flavours to add sweetness to the playful, fruity wine.' Back label of Cabernet Merlot: 'Robust and vigorous like the spotted owl, this cabernet merlot has a rich plum character. Oak and blackcurrant aromas combine with dark cherry flavours to add luxury to this hearty wine.
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