The simple bold title is the first device for attracting the interest of potential consumers. A plain name for the tea works for the intended namestyle, incorporating a steaming cup of tea as a substitute for the letter D. The end of the strapline uses "every body" as opposed to "everybody" - this aims to emphasise benefits for the body. Tea leaves are scattered generously over either end of the box to act as an indicator of the product.
The box comprises glue-free assembly, constructed from a simple diamond-shaped diecut with folds and a closing latch to secure into a triangular prism. Two diecuts fit snugly onto one A3 piece of recycled manilla card to minimise paper wastage. Only graphic elements are printed onto the textured packaging card to use less ink (only two colours on each variety of the range, as well as key black).
The design is intended to have a natural, earthy appeal as well as satisfying various environmental concerns.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.