Monday, 21 November 2011

Paruva Kaalam Soap

This fair trade soap was developed by a local non-profit in South India to support agricultural families in their rural area. Design Impact worked with the community to identify and develop a soap brand that expressed their values and assets. The challenge then became interpreting these insights into a package that  resonated with western consumers. Design Impact partnered with Kaleidoscope and consultant Lisa Barlow to successfully span the geographic and cultural distance between consumer and maker. Paruva Kaalam Soaps are sourced from 100% local ingredients and manufactured and packaged by hand. They hit stores in the US this winter.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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