This fair trade soap was developed by a local non-profit in South India to support agricultural families in their rural area. Design Impact worked with the community to identify and develop a soap brand that expressed their values and assets. The challenge then became interpreting these insights into a package that resonated with western consumers. Design Impact partnered with Kaleidoscope and consultant Lisa Barlow to successfully span the geographic and cultural distance between consumer and maker. Paruva Kaalam Soaps are sourced from 100% local ingredients and manufactured and packaged by hand. They hit stores in the US this winter.
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