The surface area of the design's paper (650mm x 920mm) represents the approximately 77.6 billion human beings to have lived during the recorded history of mankind (projected through "exponential regression calculation based on historical census data and known biological birthrates"). And the die cut circle (650mm x 920mm) represents the loss and death through conflict, which was figured from historical sources, totaling about 969 million people, or 1.25% of all people who have ever lived.
This poignant chart of humanity encompasses over 5 millennia, from 3200 BCE to 2009 CE, and totals 1100+ recorded conflicts, and the smaller circles represent the increase in conflict over time. He printed the design on a variety of finishes, and each gives the chart a different, but equally beautiful feel and meaning.
Peter notes that, what's interesting about this information, is that "the graph exemplifies the value imparted to data with regard to the manner in which it is visualised: The culturally attuned perceptual differences in absolute versus proportionate values. The absolute value of 969 million people killed in wars, massacres and genocide is an astonishingly high number. But when presented as a proportionate to the total... it becomes quite low, 1.25%." Though the standard for data representation is percentage, human death is one of the few instances where absolute values are accepted as appropriate.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.
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