The happy tooth logo has a vintage cartoon feel and almost screams out for a jingle, emphasising the homey, handcrafted nature of the product. The hand-drawn illustrations on the packaging continue the development of this aesthetic, hearkening back to older styles of package design. The packaging of each bar is distinct, for example the “Sea is for Caramel” packaging consists of various deep-sea creatures, referencing the sea salt that perfectly complements the dark chocolate and sweet caramel. While the logo and packaging emphasise the handmade feel; they also locate the brand firmly in the realm of up-market boutique products.
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