Tuesday, 6 September 2011

Bear Fruit

B&B Studio have created the entire visual world of BEAR. Starting with naming the brand, they have created the identity, packaging expression, stationery, right through to it's online presence. They were tasked with 'presenting the naturalness of the product' and helping it stand out from competitors in what is 'a very crowded sector', says Creative Partner Shaun Bowen.

The name BEAR was chosen as a play on words - to embody the idea of naturalness, suggesting that nothing is added to the product and a bear foraging for fruit. The products are made from 100% fruit and whole grains.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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