This developed concept, by KIAN, of the package shape resembled an udder, which presents the first half of the message in that soy milk is identical to that of a cow. The second part of the message is delivered via the colour score and décor of the packaging, which concentrate on the phytogenesis of the product, creating an image of nature and health.
The packaging is developed with two options, individual and family size. The individual packaging is made out of glass, while the family size option is made of a natural latex material. The legs of the packaging are made of special valves and dose systems, which allow the container to fill multiple glasses simultaneously by gently squeezing it. In this case, the process of interacting with the packaging becomes more alive and interesting. This finding has tremendous potential for improvement of brand identity in POS-materials and nonstandard equipment trading.
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