Friday, 15 July 2011

Soy Mamelle Packaging

 Soy milk “Soy mamelle” is a 100% vegetative product. It is a source of high grade fiber and calcium, containing no cholesterol and a proven ability to actually lower cholesterol levels in the human body.

This developed concept, by KIAN, of the package shape resembled an udder, which presents the first half of the message in that soy milk is identical to that of a cow. The second part of the message is delivered via the colour score and d├ęcor of the packaging, which concentrate on the phytogenesis of the product, creating an image of nature and health.

The packaging is developed with two options, individual and family size. The individual packaging is made out of glass, while the family size option is made of a natural latex material. The legs of the packaging are made of special valves and dose systems, which allow the container to fill multiple glasses simultaneously by gently squeezing it. In this case, the process of interacting with the packaging becomes more alive and interesting. This finding has tremendous potential for improvement of brand identity in POS-materials and nonstandard equipment trading.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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