Monday 11 April 2011

Innovative packaging for French Rabbit wine

Innovative packaging make French Rabbit wines unusual. Their 100% recyclable packaging use 90% less material than standard wine bottles. Bold, festive graphics make these wines something to talk about, if only for their design qualities. (I have no idea if these wines are actually good.) This product was featured in a recent issue of ID magazine in an article about 'green' weddings and some eco-conscious celebratory choices you can make. French Rabbit is a great example of how nontraditional packaging methods can be used to make a product more eco-friendly without compromising on design.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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