Innovative packaging make French Rabbit wines unusual. Their 100% recyclable packaging use 90% less material than standard wine bottles. Bold, festive graphics make these wines something to talk about, if only for their design qualities. (I have no idea if these wines are actually good.) This product was featured in a recent issue of ID magazine in an article about 'green' weddings and some eco-conscious celebratory choices you can make. French Rabbit is a great example of how nontraditional packaging methods can be used to make a product more eco-friendly without compromising on design.