Wednesday, 16 March 2011

Moonstruck Chocolate Packaging

This design from Sandstrom Partners for Moonstruck Single Origin is good enough to eat. The different techniques used on the packaging (the illustration and logo is embossed, typography is foiled stamped in purple, and the negative space is silver metallic) enhances the premium look of the brand.

"Super premium Single Origin chocolate bar packaging designed by Chris Gardiner and Jon Olsen of Sandstrom Partners for Moonstruck Chocolate Co. of Portland, Oregon.

Moonstruck Single Origin Peruvian Fortunato No.4 chocolate bar packaging. Moonstruck Chocolate is a Portland, Oregon based company known for making premium handcrafted truffles. This chocolate bar packaging is Moonstruck's fourth entry into the premium, single origin chocolate bar category. The chocolate itself was described as the ultimate in single origin chocolate, so we needed to create a package that reflected this. Our goal was to create a package that families with the current Moonstruck Single Origin chocolate bar collection but would be notably more premium in look and finish. The illustration and typography continue on in Moonstruck's now signature hand-cut paper style. The finishes include: Matte Soft-Touch (Metallic Silver areas). Embossed Glossy Diamond-Kote Varnish (White Illustration + Logo). Purple foil (Typography). "

Designed by Chris Gardiner and Jon Olsen of Sandstrom Partners

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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