Friday, 24 December 2010

Google Adwords says Thank You

To mark the tenth anniversary of its flagship advertising product AdWords, Google created a film that could be customised to say thank you to each and every one of its advertisers...

Google Adwords - Thank You from PostPanic on Vimeo.

The film was directed by PostPanic director Mischa Rozema, and stars a team of enthusiastic boffins from a fictional Google research department. The researchers embark on a series of ambitious experiments to spell out the advertisers' names via swarms of bees, thousands of dominoes and a giant laser projector. Each test meets with disaster though so in the end Google's staff opt to say a simple thank you with words.

Rehabstudio created a system that personalised each film, inserting the individual name of each advertiser into the action. AdWords then sent an email to all its customers globally, inviting them to view their bespoke film via a YouTube channel. Shown top is an example of the film featuring PostPanic, while stills below show how the film was customised to show other names.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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