Harmless packaging: wrap it up!by Joss Blériot
Packaging… Who hasn’t at some point been appalled by the quantity of materials that most of the “stuff” we buy comes wrapped in? From plastic-clad half cucumbers to plastic bag-sealed magazines, packaging amounts to more than 50% of all household waste. A UK company has decided to tackle the issue, not by going down the “less” route, but by making packaging better by design.
The name says it all – Harmless packaging is on a mission to change the current state of affairs, in a country where roughly 80% of the plastics we dispose of end up in landfill. By creating a range of dissolvable and compostable products, the company developed a closed-loop approach in order to meet its objective of creating products that “start in the earth harmless and end in the earth harmless”.
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