The power of packaging design.

Packaging on a supermarket shelf has less than three seconds to grab the attention of a consumer. Those three seconds are exceedingly important when you consider that more than 70% of purchasing decisions are made at the shelf. Add to this the fact that supermarkets can contain on average 40,000 packs to choose from, then that pack has got to work hard.
Packaging’s role is threefold:

• To sell the product
• To protect the product
• To facilitate the use of the product

In this guide we’ll investigate what packaging design is all about and how packaging designers help packaging manufacturers and brand owners create packs that appeal to customers and that function in the supply chain.

Article courtesy of the Design Council.

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