Nike78 is a design project initiated by soon-to-be LCC graduate Paul Jenkins, who has given 78 pairs of Nike shoes out to designers and creatives internationally and asked them to "challenge the function of a pair of Nike shoes".
The project came about after the LCC was offered a selection of shoes by Nike that were leftover from its 1948 concept store, for a student to use in a project. Jenkins came up with the idea to use the shoes to encourage new design ideas. In devising the list of collaborators, he drew on the knowledge he attained while interning in Berlin as part of the LCC 'year in industry' that selected students on the BA Graphic and Media Design take part in. "Whilst I was interning in Berlin, my night job was sourcing creative talent worldwide," says Jenkins. "I didn't want Nike78 to be just another creative project with the same people and the same styles of work produced. Instead I invited people who from their style/work/projects I could see had a touch of conceptual excellence."
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