New Fedrigoni Calendar

Fedrigoni UK is thrilled to publicise the arrival of its exclusive 2011 desk calendar.  Enthusiasts of the last two year’s Fedrigoni calendars should be excited. This curious desk calendar draws its inspiration from the Matryoshka or Russian Doll. A set of Sirio Color boxes in decreasing sizes placed one inside the other. 

  
Designed by Paul Betowski, a recent graduate from Cornwall University as part of the creative brief set by Fedrigoni UK for the YCN (Young Creative Network) Student awards. The calendar provides a snapshot view of the Sirio Color portfolio. One of the most comprehensive ranges of coloured embossed and textured paper and boards available. With 24 colours, 9 weights and 2 embossings ranging from 80-700 g/m Sirio color can be used for a variety of luxury design applications.

Repro created using a Fuji XMF workflow and Fuji Plates on a screenrite platesetter at Team; Leeds, the calendars showcase no less than 13 different Fedrigoni FSC Sirio Color papers. With every other month individually Diecut to reveal the colour beneath, each one is litho printed with metallic silver ink on a Komori B2 press and hand finished with an envelope fold base. The 2011 Fedrigoni calendar demonstrates both great design and print. 

In conjunction with the launch, Fedrigoni UK is holding a "Golden Box" contest! Find the “Golden Box” inside one of the Fedrigoni 2011 calendars and follow the instructions to claim your prize – A 16GB Apple iPad.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Star Wars Music Video

Self-taught animator and filmmaker Eric Power created this lovely animated music video for Tatooine by Jeremy Messersmith that sees the original Star Wars trilogy retold in just two minutes and 40 seconds...



Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

OK Go, Speight's, Disneyland Paris and more nice work

OK Go leads this week's round-up of great new work, with a video that's bound to make you feel a bit peckish...



The promo, for track Last Leaf, takes toast art to new heights. Using 215 loaves of bread (that were all past their sell-by date and heading for the dustbin apparently), the film was directed by OK Go, Nadeem Mazen and Ali Mohammad, and features animation by Geoff McFetridge. Now, where's the marmite?

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

The T-Mobile Flash Mob Returns

Imagine the scene: you've just arrived at Heathrow's Terminal 5 after a long flight, feeling a bit stinky, a bit disorientated. And then you are greeted by this...

Yep, the T-Mobile flash mob is back, back, back! This morning 500 people, dressed as waiting public, taxi drivers, cabin crew, baggage handlers and T-Mobile staff and customers, have been greeting passengers walking through arrivals at Heathrow's Terminal 5 with a bit of singing and dancing.

Clips from the footage shot so far are shown above (unfortunately the film also includes some brand speech from T-Mobile - sorry folks). The finished ad will break on Friday night at 10.15pm, when a full three-minute version will be aired simultaneously across more than 80 digital and terrestrial commercial TV channels. Agency Saatchi & Saatchi are clearly confident of the ad's success, and following the huge popularity of its earlier flash mob spots, perhaps it has a right to be. But has the flash mob ad had its day?



Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Creative Review Type Annual Deadline Extension!

Since it seems to be a busy time for all, CR have added a few days to the final entry deadline for the Type Annual to help you get your submissions in. You now have until November 17 to submit. Please note, tardy types, this will be the absolute final deadline.
 

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.