Cyberpac Blog: January 2013

Thursday, 31 January 2013

10 Simple Product Ideas That Made Billions

“Sometimes the best ideas are also the simplest.” Grow America has designed an infographic that show us what inspired the inventors behind some of the world’s most famous—but simplest—products.

Titled ‘10 Simple Product Ideas That Made Billions’, it shares with us the stories of how brands like Kleenex, Post-It, Slinky and Kellogg’s Corn Flakes started and how they became successful. The infographic also provides you with marketing tips to help you successfully launch your new product or idea.

Who knows? You might have a simple idea or product that could possibly change the world.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Wednesday, 30 January 2013

Cyberpac's Portfolio For January 2013

Have a look at some of our latest projects in this video.

To view our full online portfolio please visit the Cyberpac website. To view our full range of stock products please visit the Cyberpac Shop.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Lost In A City? QR-codes To The Rescue

If you’re planning on visiting the vibrant city of Rio de Janeiro anytime soon, you might be happy to know that bringing a traditional map may become optional in the future. Instead, you’ll just need a trusty mobile device that can launch a QR-code reader application.

Just last Friday on Ipanema beach, the first pathway QR-codes (made of black and white stones) in Rio were installed, allowing people to learn about the city as they explored it on foot.

When the above-mentioned QR-codes are scanned with any free-to-download mobile device QR-code reader, the user is then directed to a website that gives you information about the place you are at in English, Spanish or Portuguese. It will also provide a digital map of the area.

All in all, Rio looks set to install 30 QR-codes at popular tourist destinations, including vistas, historic sites and of course, at their other inviting beaches.

Tuesday, 29 January 2013

Soto Skincare

Brought to you from incredibly talented designers Mikey Hart and Jason Little Soto is a range of organic Skincare products that aims to cut through the crowded market with a simple, clear and concise design.

Here’s the low down from the boys themselves:
“In an organic skincare market of sameness and over promise, soto aims to cut through all the nonsense with a product that is true to its ingredients and benefits. Soto deliberately aims to be unique in its category, both in its use of diverse and unconventional organic ingredients and in its way of engaging with consumers. It was essential that the product’s ingredients and benefits were supported by a strong shelf presence within a cluttered cosmetic environment as well as look good in your bathroom.

The design embodies the organic ingredient table as its core idea, which identifies each individual product and builds a powerful collective whole. Through strong use of colour and a simple product ingredient system soto communicates its authority in a way that is appropriate to its positioning of “different by nature”.”

The Soto logo has been given simple, modern typographic treatment, which echoes the periodic table like symbol that occupies the majority of each pack. The packaging has then been finished off with an elegant slab serif type which adds a nice juxtaposition against the other squarer elements.

This range has a strong and eye catching design, that coupled with a bold colour palate has allowed the products to have their own individual personality but also lets them sit together as a strong, cohesive range.

We highly recommend getting yourselves over to Mikey Hart’s and Jason Little’s Behance pages as they have some truly excellent work which would be a shame to miss out on.

Monday, 28 January 2013

Zen Tea

This beautiful tea packaging has the subtle texture of a zen garden on the outer sleeve. Once you remove it, you see a radiating doily pattern from the logo type. The pastel colour palette reflects the peacefulness the designer wanted to convey.

Tea embodies peace and harmony. After removing the minimalist part of the package (peace), we find a clear pattern on the packaging (harmony). The pattern consists of a doily, leaves and characteristic elements for each taste of tea.

Friday, 25 January 2013

The Little Book Of Phobias

To mark Taxi Studio's 10th year in business, they wanted to create a lovely little keepsake that shouted Fearless Creativity from cover to cover.

Most experts agree that the first step towards mastering your fears, whatever they may be, is to face up to them; to understand them; and, above all, to know them for what they really are. The Little Boo(k) is a witty compilation of common (well fairly common) phobias. But don’t take them at face value, they’re not exactly what they appear to be.

Thursday, 24 January 2013

Ways To Make The Most Of Your Freelancing Venture

Working as a freelancer ensures that you are your own boss. You can work on your own terms and at your own will. Being successful is also very essential at the same time. Here are some quick tricks that will gift you with a successful freelancing career.

1. MANAGE YOUR TIME WELL:

The foremost requisite for becoming a successful freelancer is to learn the art of managing your time effectively. There are a lot of things that you need to manage as a freelance worker such as timely deliverables, searching for new projects, maintaining relations with clients, managing invoices, taking payments on time etc. In order to assign considerable time to each of these elements, you need to manage your time. You can make a traditional to-do list and priority listing method or take aid of newly introduced apps and time management tools.

Hudson Made Worker's Soap

Introducing the Hudson Made Worker’s Soap designed by Hovard Designs. This small batch artisanal product is for the man (or woman) who understands that being good with your hands means being good to your hands.

Hudson Made packaging references a time in history when every item was individually boxed and packed by hand upon production. Hand wrapped and string tied with a lead seal, each soap is securely protected and unique. The incorporation of traditional printing and letterpress typography on sustainable paper creates a valued product presentation.

All of Hudson Made’s packaging is manufactured locally and meticulously selected for a truly regional product. The typography itself is balanced between contemporary simplicity and the heritage implied by nineteenth-century design.

Tuesday, 22 January 2013

The Unusual Clients

To honor crazy clients, Central Desktop has created a chart that highlights eight types of ad agency clients. From The Intruder to The Score and Two Face, the chart entitled ‘The Usual Clients’ covers the stereotypical characters and gives tips on dealing with them.

Which are your clients?

Monday, 21 January 2013

English National Ballet Says It With Aktiv Grotesk

Created by design agency The Beautiful Meme, The English National Ballet's new rebrand features a logo that is "both opening quotation marks and ballet shoes en pointe", a logotype created using Dalton Maag's Aktiv Grotesk typeface, plus an ad campaign shot by Guy Farrow featuring clothes by Vivienne Westwood...

"‘We have something to say' was the starting point for the brand identity," explains The Beautiful Meme's Ben Haworth of the rebrand. "We created a logo that is both opening quotation marks and ballet shoes en pointe, with a dash of Bauhaus aesthetic (a big influence on Tamara Rojo, the ENB's artistic director) thrown in. It means that all that follows the logo - be it imagery, words or dance - is part of the artistic statement the Company is making."

In terms of the choice of Aktiv Grotesk as the new brand typeface (the agency wrote and set the above ENB brand manifesto in the Dalton Maag font), Haworth says that it seemed to be the perfect vehicle to profess the English National Ballet's new position: "It's clean and contemporary feel has a degree of neutrality, which is key for future collaborative projects across a wide range of the arts to enhance the vision of the ENB being the UK's most creative company."

As well as the new logo and corporate typeface, The Beautiful Meme has also art directed a new ad campaign for the dance company. "The identity is built upon the idea of working with different creatives, fashion houses, artists and photographers each season," Haworth explains. These ads from the launch campaign of the rebranded ENB features dancers wearing Vivienne Westwood clothes shot by Guy Farrow. "Our art direction was as much about bringing [Farrow's] rich, sensual style to the adverts as it was about celebrating the dancers," says Haworth.

Friday, 18 January 2013

WestBrook Brewing

Here is a nice little project from the incredibly talented, Charleston based Fuzzco.

Here’s the low down from their site:
“Craft beer begs for design with a human touch. We created an illustration-rich identity for the brewery based on wrought-iron work and the sometimes surprising ingredients you might find in a Westbrook Beer. Additionally, we introduced southern iconography to pay homage to the Charleston homebase.”

The on can drawings create a unique and attention grabbing identity, this coupled with the bold background colours means the design has excellent standout. The flexible identity system also means that each can has the possibility to take own its own individual personality.

Overall this is a great piece of work that stands out for it’s uniqueness and playful, artisanal graphics. The only thing left for us to do is head over to the Westbrook website to see if we can grab ourselves a bottle.

Make sure you get yourself over to the Fuzzco website to check out more of their fine work.

Thursday, 17 January 2013

Faber-Castell Reimagines Its Coloured Pencils

To show how closely its pencil colours match real things, German office supplies company Faber-Castell has launched a series of posters that reimagines its coloured pencils as the objects that inspired them.

Taking a clever literal approach, these ads—produced by advertising agency Serviceplan—digitally merge the coloured pencils with animals, food and even vehicles. For instance, a bright, fiery red pencil tip is paired with the body of a fire engine—needless to say, the pencil shade and colour of the fire-fighting vehicle match perfectly.

We think that the Dachshund-brown image is particularly brilliant.

Wednesday, 16 January 2013

Side Table That Functions Like Jenga

Design company Studio Intussen has created a side table that seems to be Jenga-inspired. Called the ‘Pixel Table’, it allows users to push different blocks as though playing the life size game.

Made of bamboo, the 18x18x18 table conforms to your needs of storage of books or an extra tabletop to hold a cup of water. The Pixel Table makes a great addition anywhere and its versatility is unlimited.

Tuesday, 15 January 2013

ITV Rebrand Goes Live

Spearheaded in-house by ITV Creative, ITV today rolls out a rebrand that extends across all five of its channels in the UK as well as its online and on-demand products including ITV Player.

The project follows some major re-organisation at the network. "There have been big changes over here, staff wise and therefore approach wise," ITV Creative's head of creative Tony Pipes told Creative Review in November last year when ITV announced the imminent rebranding project. "As well as myself coming over recently from Red Bee Media (where I was CD on the BBC one account), Neil Pitt (formerly W&K) has joined as new Head of Art and Design, and our new Exec Creative Director, Phil Lind has just joined from 4Creative," he added. "Our ambition is to turn ITV Creative into a respected, award-winning commercial agency, starting with our own on-air content."

Leeds Print Festival 2013

The programme for the second annual Leeds Print Festival (January 18-27) has been announced and includes a print fair, a group exhibition, plus talks by Alan Kitching, Matthew The Horse and The Print Project. Organised by Aaron Skipper and Amber Smith, this year's festival takes place at Leeds Gallery, opening with a party on Friday January 18 at which Papercut Bindery and Bradford-based The Print Project will invite attendees to have a go at book binding and letterpress printing respectively.

"I'll be bringing a letterpress press to the party," explains The Print Projects's Nick Loaring. "We've organised it so that two separate processes get pulled together on the night to produce a very beautiful poster and book," he continues.

The idea is that attendees can print a Leeds Print Festival 2013 poster on Loaring's ancient Vandercook No.1 (Galley) Proof Press with some very large wood type onto GF Smith stock. Inking will be done by hand so each poster will be entirely unique. "We'll be on hand to give guidance and respond to questions about the process," explains The Print Project's Nick Loaring, "and to make sure no one drinks the ink or runs off with the wood type."
As well as printing posters to keep, opening night party-goers can have a go at binding cut down sections of pre-dried letterpressed posters (with the guys from Papercut Bindery) to create an A6 booklet which they can also keep and take home.

Saturday January 19 Leeds Gallery will host a print fair where at which various small presses, galleries and print producers - including Ditto Press, RareKind, Karoline Rerrie, Ratio:Studio and Back To Back Press - will showcase and sell their wares.
Then on Sunday 20, the gallery will host a program of talks by Alan Kitching, Matthew The Horse and The Print Project.

There's also an exhibition of new print-based works by London-based designer and screenprinter Dan Mather, Marc Ross/Prefab 77, illustrator Robbie Porter, surface pattern designer Sarah Milton and graphic designer Seb Koseda at the Leeds Gallery which will runs for the duration of the festival.