Presenting the New SEGD Magazine

The Society for Environmental Graphic Design recently relaunched its magazine with a new name and design by London studio Holmes Wood. The studio made a film revealing the process behind it
The new magazine, renamed eg, was unveiled at the recent SEGD conference in New York where Holmes Wood used a video to explain what they had done.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Defini Too Cool To Tour These Cities: Catskill Kairo Packaging and Colateral Design by Mikorey and Sons

This high quality packaging was created by Mikorey and Sons, the visual design work of Maximilian Mikorey. Designed for The Catskill Kairo as a "Highly Limited Box Set," the single production for Megatron Inc. Sounds aimed to "present the Catskill Kairo’s “Defini Too Cool To Tour These Cities” in a visual identity embodying the spirit of the band and outlining their idea of self-empowerment meeting avant-garde styles

This concept was to market the band with a "Non-Tour," where the city venues weren't actual performance venues, but were intended as clues for "the people living the cities what would be the reflection of their doing from a far away point of the world." The typography and illustrations have just the right amount of retro influence and are paradoxically elegant in the web designs.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Super Skin

Packaging designed because 'even super heroes need protection from the sun’s harmful rays'.

Marvel is well known for their super hero characters with extraordinary abilities. Upon researching the story lines, the characters become extraordinary when an experiment goes wrong. The concept of extraordinary lead to the shape and form of the packaging—a capsule. When we are feeling under the weather or sick, we pop a capsule/medicine to make us better and we feel extraordinary like we can tackle the world again.The skin care line not only corresponds to the colour of each Marvel superhero it represents but also to the extent of SPF it provides, according to the electromagnetic spectrum.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Waldo Trommler Paint

In 2011 Reynolds and Reyner finished two huge projects redesigning international brands of paints. After that they were asked to develop a new visual identity for a small Finnish company, which was planning to enter the U.S. market. Without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design. “We don’t just need – we must! stand out” – this phrase has become the basis at work on a new brand identity.

Process: How to create a brand that stands out? They needed to find the design solution that hadn’t been used by any of their competitors. At the same time showing the main features of the company – friendliness, quality and innovation. WTP is not just a manufacturer of paints – it’s an assistant, always ready to help, suggest and defend from the hassles and problems. Repairs with WTP is simple, convenient and fast and this is what in it’s simple design.

Results: No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colours – it has the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colours and objects that all together form whole the entire brand. The next step is to prove that the product is as high quality as its outer shell. But this is another story.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Student Work: Endless Possibilities

The task was to create a packaging concept around something you know well. The idea is that the store shows the customers all the endless possibilities that you have with a single plain white t-shirt. That is the reason the product is called "Endless Possibilities".  The box packaging is simple in its design relating back to the simple product.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Samuel Adams IPA Hop-ology

Boston Beer has produced a limited edition Samuel Adams IPA Hop-logy variety pack containing an assortment of beers adorned with labels illustrated by Dahl Taylor.

For Dahl, this mix pack is the culmination of an ongoing project and it was exciting to see how well the labels coordinate. Dahl combines his eclectic style, a dash of humor and exceptional drawing skills, giving each bottle the appearance of a relic. Coincidentally, the case for the pack was hand-drawn in chalk by Bernard Maisner, an artist from our affiliate, Gerald & Cullen Rapp.

Bernard Maisner, internationally renowned for his hand-lettering work, illustrated the case for the Samuel Adams IPA Hop-Ology variety pack, drawing in chalk. Although the labels on the beer bottles were done in an entirely different medium, Bernard was able to create a cohesive package that harmonizes beautifully.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Lulu

Lulu is a musical collaboration between Lou Reed and Metallica, based on Frank Wiedekind’s Lulu plays from the early 1900s.

In the plays, the main character, Lulu, is objectified by men in a brutal tale of sex, deception and murder. The packaging design reflected this delicate balance between humanity and soulnessness by melding the female form with that of a period-appropriate mannequin found in the Museum der Dinge in Berlin.

The packaging reflects this unique approach to music, in a distinct style that is not normally associated with either iconic artist.  The concept extended beyond CD packaging to this limited edition deluxe set.  The tube contains an oversized lyric poster and detachable folding CD case.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

How To Pick A Colour Fit For The Queen

Pantone and Leo Burnett have collaborated to create a rather special, though somewhat tardy, Diamond Jubilee Colour Guide. The colour chart, limited to just 60 copies, doesn't just show colours that the Queen Elizabeth II might consider wearing, given her penchant for monochrome pastel coloured outfits, but instead documents the colours that the Queen actually wore on 60 different occasions during her 60 year reign, including the Primrose Yellow she wore at William and Kate's wedding in April last year, the Canal Blue outfit she wore to Royal Ascot in 2008, and the Pink Carnation colour she sported at the Chelsea Garden Party in 1967.

Of the Queen's colour choices over the years, Pantone's Leatrice Eiseman says: "The Queen's decision to favour one colour in every outfit is a strong style statement. Monochromatic colour schemes make the wearer appear taller, delivering a more stately air."

Apparently The Queen herself has been sent one of these limited edition Pantone reference guides. One does hope Her Majesty approves!

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Porseleinberg

Porseleinberg (translated as Porcelain Mountain), situated on top of a mountain in the Swartland has just released its first vintage. This wine is one of the most anticipated releases of all the new wine releases in South Africa this year, even though we designed the label two years ago. The aim was to design a premium wine that is both 'green' and unique. We proposed a wine label that that made use of the absolute minimum amount of printing. Letterpress printing has the smallest carbon footprint of all printing methods, so the owners of the farm decided to buy their own 1970's Heidelberg printer, and the winemaker took on the position of printer himself. It took a year to get the letterpress machine restored and up and running on the mountain, and another year for the wine to mature. The name Porseleinberg translates to Porcelain Mountain and the fragile white label draws its inspiration from porcelain, whilst the motifs on the neck and the blue colour on the back is derived from Delft tiles, which were a popular feature in historical Cape Dutch homes.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Student Work: prePEARed: Farm Fresh Goodies

The aesthetic is Parisian vintage with a hand crafted and sustainable feel. The brand evokes a quirky, wholesome, and simple quality of a farmers market but still retains a look of high quality like products at Dean and Deluca. Sustainable aspects of the design: 100% recycled paper, and the use of only two PMS colors.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Conceptual Design: Chilly Moo Frozen Yoghurt

A delicious, guilt-free treat for children and grown-ups too!

The brief for this project was to create a unique, eye catching design that would appeal to kids and at the same time say "healthy" to parents.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.