AN INTERNATIONAL Twitter frenzy is said to have broken out recently over a UK company's new water-soluble, plastic wrap product - involving twitters in Russia and the United States.
Packaging company Cyberpac unleashed its novel "polywrap" system - called Harmless-Dissolve - on the UK's creative folk by signing a deal with the industry's premium magazine Creative Review. Since being used as the wrapper for the publication - which had the unashamed slogan "this bag dissolves in water" emblazoned across it - Cyberpac's managing director Will Anderson has been inundated for more information about his product, along with further requests from the media for interviews as far reaching as the Huffington Post in Chicago to NTV in Russia.
With just 65 Twitters following his feeds, it appears many of the site's mini-bloggers were so impressed by the 100-per-cent environmentally friendly product that they felt they had to tell all their followers about it. And it has not stopped there, since the product was revealed recently protecting Creative Review, global blog sites - and particularly those with a green agenda - are writing about it also.
A Cyberpac spokesperson says it has delivered an industry first: a clear, compostable bag that is hugely versatile and flexible."It can be produced in many colours and formats - Harmless-Dissolve can be made in any size of envelope, printed full colour process using biodegradable inks and finished with a biodegradable peel and seal lip.
The packaging industry in the UK has been designing with waste prevention in mind for some time. Improvements in packaging design and production techniques have resulted in large reductions in materials use. A glass milk bottle is 65 per cent lighter than it was in 1940; a one-litre plastic detergent bottle is 58 per cent lighter than in 1970 and a cardboard box is typically 14 per cent lighter than in 1971.
